I Don't Care About What Airbnb is Doing - And Neither Should You

About the talk

When thinking about how to solve our design problems, we often look at what others are doing. And when we don't, our stakeholders do. We call this “inspiration”. But at the heart of it is a focus on solutions rather than problems. We fall in love with a solution to someone else’s problem and try to make it fit our own. We contribute to design sameness, and confuse it with reasoned convention. In making things easier for ourselves, we might miss opportunities to really make a difference.

In this presentation, Stephen will explore the why and how of deeply understanding design problems. He’ll look at why it’s important to think outside of the box, when it’s appropriate to look at the work of others, and what to do with it when we do.

Stephen Hay

Creative Director @ Rabobank

Californian by birth and Dutchman by choice, Stephen is an art director, designer-who-codes, and writer. He's the author of the book Responsive Design Workflow. His work is focused on design processes and decision making. At Web Summer Camp, he'll talk about how we can stand out by paying more attention to our own problems, and less to what other companies are doing.